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All that glitters

Backstage at Prada, Mulberry, Just Cavalli, Julien Mcdonald, Richard Nicoll, Topshop fall 2010. Images photographed by Boo George, courtesy of the Love blog
This season we experienced accessibility overload. Shows were streamed live over the internet, journalists twittered as it happened and bloggers posted reviews within minutes of the last walk.
Burberry Prorsum made history by simultaneously preselling outerwear online. A bold step towards closing the gap between the initial desire for a garment and the purchase, which of course, is what great fashion marketing is all about.
This season fashion week was laid out for everyone to watch and dissect; the presentation, communication, selling and intimate backstage moments. Will the availability of such information take away the unobtainable glint of fashion week? And with designers clambering over each other to be the most innovative in this evolving digital revolution, what can we expect of next season?

Reader Comments (7)

Great pics :)" rel="nofollow">Mon Mode Blog

February 25, 2010 | Unregistered CommenterZanah

gorgeous pictures, at the same time kind of freaky you know.. :D

February 26, 2010 | Unregistered Commenterraita 2

best backstage pictures EVER!

February 26, 2010 | Unregistered CommenterHannah

some really lovely photos - especially some of the portraits

February 26, 2010 | Unregistered CommenterThe Fall

absolutely love all this pictures :)

February 28, 2010 | Unregistered Commenterpopdisorder

SO who took all these photos and with what camera?

February 28, 2010 | Unregistered CommenterAnonymous

Hey anonymous, these images are courtesy of The Love Magazine Blog, photographed by Boo George.
You can view their site here

March 1, 2010 | Unregistered CommenterLucy Laucht

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